Now advertising companies will not be able to make misleading publicity. They will face penalties under the provisions of the consumer protection law 2019.
- Consumer Protection Act 2019 comes into effect from 20 July
- Misleading advertisements will be heavy for advertisers
- The Consumer Protection Act 1986 was still in force
New Delhi. The new consumer protection law-2019 has come into force nationwide from July 20, now it will be expensive to give misleading advertisement in relation to a product because the new law has a provision to take action on misleading advertising. Has issued notification of Consumer Protection Act-2019. This law will replace the Consumer Protection Act-1986.
The notification was issued on July 15
According to the notification issued by the Union Ministry of Consumer Affairs, Food and Public Distribution on July 15, this law will be implemented nationwide from July 20. The new Consumer Protection Act-2019 is known only in January this year. It was to be implemented but due to some reason its date was extended to March. Although its date was postponed due to a nationwide lockdown for the prevention of coronavirus infection, it has now been notified and a new consumer protection law will come into force nationwide from July 20.
Special features of consumer protection law
- Action will also be taken to issue misleading advertisements to consumers.
- The consumer can file a lawsuit in any consumer court of the country
- Online and Teleshopping companies are included in this law
- There is a provision of fine and jail on companies for adulteration of food and drink.
- Consumer Mediation Cell has been formed under which both the parties will be able to go to Mediation Cell with mutual consent.
- Public interest litigation can now be filed in the Consumer Forum.
- Cases of up to Rs 1 crore can be filed in the Consumer Forum.
- The State Consumer Dispute Redressal Commission will hear cases ranging from one crore to ten crore rupees.
- The National Consumer Dispute Redressal Commission will now hear cases above ten crore rupees.
Several changes made in the Consumer Protection Act
The new Consumer Protection Act provides for an alternative dispute settlement for arbitration for the purpose of speedy resolution of disputes. The new law provides for a central consumer protection authority besides consumer courts. In fact, there was a demand that the Consumer Protection Act of 1986 is no longer relevant and needs to be changed.